- 1 Connecting Mortgage Seekers with Mortgage Brokers
- 2 Focus on Marketing
- 3 The Difficulty with Mortgage Broker SEO
- 4 How Can We Help You (Services)
- 4.1 Conversion Focused Landing Page or One-Page Website
- 4.2 Appointment and Reservation Service
- 4.3 Business Class Email With Domain Registration and WordPress Website Hosting Included
- 4.4 Automated SMS Bot
- 4.5 Social Media Posting
- 5 Contact Us
Online marketing, also called digital marketing, is using online channels to market your product or service. Online channels include email, website advertising, social media, and search engines.
Connecting Mortgage Seekers with Mortgage Brokers
Our website is ideal for mortgage brokers. We're here to connect mortgage seekers with you.
Mortgage Crunch is dedicated to educating consumers about mortgages. It's already ranked highly for mortgage related search terms in Google Canada, which brings in mortgage seekers to my site and gives you exposure.
Focus on Marketing
You may have learned the hard way that paying a designer to do your website didn't actually help you get any leads, as beautiful as it may have looked. That's because a beautiful website is just that! Looks is important for maintaining a visitor, but, if you have no visitors, then don't focus on looks too much. Just make sure it's clean and user-friendly.
There's more to getting leads than a great looking website. Look at it this way, in the Yellow Pages (I know, who uses that, but, just bear with me), there are xx million listings of people and businesses. When someone gets added, does anyone know? Nope. Does it matter if you have the best looking website? Nope.
This is the same thing with a website. When you create a website on the internet where there are about 140,000 new web pages per day and over 1 billion listings (2014), do you think anyone will know after you create yours?
So, how do you get known? It's no different that old school advertising and marketing, you have to tell people. The "new school" however has some new channels such as ads on websites, emails, social media, remarketing, pop-ups, call-to-actions, and search engines, particularly Google.
The Difficulty with Mortgage Broker SEO
The difficulty with SEO for mortgage brokers is that most of you offer the same services to people. New mortgages, refinancing, self-employed, etc. I know very well that the service offering is the same. So, your website content is also the same as the next mortgage broker. It's just re-written slightly differently.
So, it doesn't help when I did a bit of research and found one particular popular Website and SEO Agency that specializes in Real Estate, Mortgage Brokers, and other real estate related professions; they just copied the same text from broker to broker for several pages on their websites. I checked four broker websites created by this Agency and they had the same text.
If you're a web design agency only, then I don't feel that's a problem depending on the contract you negotiated with the agency. But, if you offer web design and SEO, then you shouldn't be doing something like that.
Because that's just plain bad SEO. Your money is better spent on actual marketing rather than paying for that kind of service. Marketing can get you immediate results. SEO can take half a year or longer. Don't bother spending much time or money on SEO until you've got cash coming in. It won't give you immediate results.
How Can We Help You (Services)
Note: Prices on this website are in Canadian dollars. For Americans, this is like a 25% discount because of exchange rates!
Conversion Focused Landing Page or
(one-time fee only)
We offer a conversion focused, landing page that is equivalent to a one-page website on Mortgage Crunch to get you leads for your business.
We actually recommend this instead of a website.
Because it's ideal for mortgage seekers. Even though from your perspective, you'd rather have mortgage seekers only go to your website, the fact is, it's actually not best for the consumer.
Consumers like being able to shop at one spot and compare everything there. That's why shopping malls, auto malls, Amazon, and stores with variety are so popular.
You may also think that by maintaining a page on Mortgage Crunch may lead them to find a competitor. That's true. But, it also goes the other way: When a consumer searches for another broker, they may find you!
If you think a consumer doesn't do any of their own research or hasn't heard of either Google, Yahoo!, or Bing when shopping for mortgage rates, then yes, hosting your web page on Mortgage Crunch may not be a good idea.
Otherwise, we offer many benefits to creating your conversion focused landing page with us: Fast-loading, seo-optimized, and responsive.
It can have all the sections you have in a regular multi-page website such as your Home section, Services, Testimonials, Contact form, and About section.
From a price perspective, we offer a one-time price and you don't have to deal with the technical aspects of managing your site. We do that for you.
There are a host of companies that charge about USD $100 and up on managing WordPress sites alone. And that doesn't include any technical support. That's just for making sure your site runs smoothly.
This is also on top of the cost of your hosting.
When you purchase this, your landing page will remain on Mortgage Crunch as long as Mortgage Crunch exists. No recurring fees, no need to hire someone to manage your website.
It includes a full-width, responsive landing page that is conversion focused to get you leads.
In addition to it being a beautifully laid out one-page website, you can add extra videos, graphics, and other content if you wish to supply it.
Your page can have everything that your own website would have without the hassle of managing it.
If there is a website or web page you like that you would like to emulate, just let me know. I can incorporate the colours or features for you in yours.
Email inquiries will go directly to your business class email even though the page is hosted under Mortgage Crunch.
We host your page on our website with the following features:
- SSD hard drives - 20x faster than regular hard drives - this makes your web page load faster
- Responsive website - meaning it will look good on mobile, tablets, and desktop
- No Ads on your page like Yelp, where you have to pay to stop other mortgage brokers' ads surrounding and crowding your listing
- No links on your page even to our own website or to anywhere - this page is just for you!
- SSL certificate - this is good for SEO and improves visitor trust
- Beautiful, responsive, full-screen design
- SEO optimized
- Viewer statistics
- XML sitemap installed
- Business Class Email Accounts (requires domain registration and hosting with our provider)
- Regular backups of your web page
All prices are in Canadian dollars.
Taxes are applicable.
Simple, fast and effective one-page website with all the main details of a regular multi-page website
Add Conversion-focused tools to your One-Page Website that engages visitors and enhances conversion
Appointment and Reservation Service
Get more leads by getting visitors to book you right away.
No need for visitors to go to another website for booking.
They can book you right away!
Manage your appointments in our dashboard.
Set holidays, block times off, and customize your schedule.
Allow your assistant to manage your times as well.
We offer multiple logins to manage your account
Right now, this booking service is included in both plans above!
See the demos below to try the booking service.
Business Class Email
With Domain Registration and WordPress Website Hosting Included
All prices are in Canadian dollars.
Taxes are applicable.
Get affordable business class email under your website name. Access your email from anywhere.
Requires that you register your domain and hosting with our provider.
Domain Registration and WordPress Website Hosting is included in the cost!
This means if you want a website, you can run a website here too.
We'll install WordPress for free and you also get a Premium WordPress theme from StudioPress worth up to USD $129.
With the web hosting, you get 24/7 email support usually within 1 hour.
Automated SMS Bot
Do you want a contact number so you don't have to publicize your personal phone number or get an expensive 2nd business number?
How about an SMS number that you can program responses for?
For example, let's say someone texts you: #hours and your number automatically responds with you business hours.
Or, let's say someone texts you: #rbcrates and your number automatically responds with your current mortgage rates with RBC?
How about something a bit more advanced such as someone texting you, #callback. And your number responds with: Are you looking for a mortgage (Y or N). And it can respond different answers based on Y or N. And you can do deeper Q&A to get a better profile of the person before calling them.
We have special software where you can do all that. You can automate your SMS with this software.
SMS is better than voicemail. People love using their phones. Even Google bases your website ranking on your mobile website, not your desktop anymore. That's how important mobile is.
Also, people check text messages much more quickly than a voicemail or email. This means you get to contact your potential lead much faster and a faster response is better for both parties involved.
SMS gets instant attention
You can use this number on your web page, or use it with your own marketing through billboards, mail drops, other websites, and more. No need to advertise your personal phone number anymore.
Automated SMS bot
SMS has the best open rate of ANY communication technology
Are There Extra Costs?
You need to get a number. We'll show you where you can get one for only $1 / month for a Canada-wide number + $0.0075 cents per text (that's 3/4 of a cent), for sending and receiving each text - billed by a third-party in USD)
Do You Have a Demo?
Please try it out. Text #callback to 647-490-3826.
We have another demo to show one example how it can be used on your landing page with Mortgage Crunch.
Social Media Posting
I can post to your social media accounts on a regular basis. I'll find and post relevant articles on your FB, Twitter, or LinkedIn accounts for up to 2x per day, everyday.
1 Social Media Account
Cost: $50 / month
2 Social Media Accounts
Cost: $75 / month
3 Social Media Accounts
Cost: $100 / month