- 1 Why Use Cedric Liem?
- 2 How Can I Help You (Services)
- 3 Contact Me
Online marketing, also called digital marketing, is using online channels to market your product or service. Online channels include email, website advertising, social media, and search engines. We specialize with working with mortgage brokers. We’re here to connect mortgage seekers with you.
Why Use Cedric Liem?
Cedric Liem is an SEO Specialist with a career background in the banking industry for over 10 years and his own furniture company turned online for over 7 years. He attained eBay Powerseller status in the early 2000s, attained 1st page ranking on Google and Yahoo!, and sold to 28 states in the US, and overseas in Germany and Italy, without 1 cent of advertising!
Understand being a Salesperson
I know as a mortgage broker, you need leads and clients to maintain or grow your business. I used to be an Investment Advisor myself. I didn’t like it. But, I know what it’s like having to build a client base from scratch.
Connecting Mortgage Seekers with Mortgage Brokers
I run a mortgage website (Mortgage Crunch) that is dedicated to educating consumers about mortgages. Although only 8 months old (as of December 2017), it’s already ranked highly for mortgage related search terms in Google Canada, which brings in mortgage seekers to my site. During the first 8 months when I started this blog, I was a full time stay at home dad caring for a 1 year old daughter. So, I wasn’t really able to do anything. I really just got the site up and running with 1 or 2 articles only. My daughter just started part time daycare in December 2017. So, I have a bit more time and I’m actually doing some work now.
Focus on Marketing
You may have learned the hard way that paying a designer to do your website didn’t actually help you get any leads, as beautiful as it may have looked. That’s because a beautiful website is just that! Looks is important for maintaining a visitor, but, if you have no visitors, then don’t focus on looks too much. Just make sure it’s clean and user-friendly.
There’s more to getting leads than a great looking website. Look at it this way, in the Yellow Pages (I know, who uses that, but, just bear with me), there are xx million listings of people and businesses. When someone gets added, does anyone know? Nope. Does it matter if you have the best looking website? Nope.
This is the same thing with a website. When you create a website on the internet where there are about 140,000 new web pages per day and over 1 billion listings (2014), do you think anyone will know after you create yours?
So, how do you get known? It’s no different that old school advertising and marketing, you have to tell people. The “new school” however has some new channels such as ads on websites, emails, social media, and search engines, particularly Google.
The Difficulty with Mortgage Broker SEO
The difficulty with SEO for mortgage brokers is that most of you offer the same services to people. New mortgages, refinancing, self-employed, etc. I know very well that the service offering is the same. So, your website content is also the same as the next mortgage broker. It’s just re-written slightly differently.
- That makes it hard to rank highly when all your competitors have written the same topics on their website. And it’s even worse if the text is copied exactly the same like I have seen. Your money is better spent on actual marketing rather than paying for the website.
How Can I Help You (Services)
Social Media Posting
I can post to your social media accounts on a regular basis. I’ll find and post relevant articles on your FB, Twitter, or LinkedIn accounts.
Cost: $10 / 4 week period (Prices are Canadian dollars. Note to Americans, this is like a 30% discount for you!)
- Includes posting to 2 social media accounts and up to 3 times per week
1st Page Google Featured Directory Listing
Currently, I am ranked on the 1st page of Google Canada for “mississauga mortgage brokers“. I’ll soon be ranking on the first page for other cities.
About 70% of clicks happen on the first page. So, if you’re not on the first page, you’re missing out on a huge potential of visitors.
SEO consultants change hundreds, even thousands of dollars to rank on the first page and it’s not even guaranteed!
Why would you pay several hundreds of dollars per month for something that will generate a nominal amount of traffic.
At Mortgage Crunch, we can feature you on our first page ranked city at a reasonable cost.
Cost: $50 per 4 week period. (Prices are Canadian dollars. Note to Americans, this is like a 30% discount for you!)
- We limit only 3 paying customers in one city
- You get a refund for the period if we don’t maintain 1st page ranking for 5 consecutive days
- You get a featured listing that stands out from the rest of the mortgage brokers listed