- 1 Why Use Cedric Liem?
- 2 How Can We Help You (Services)
- 3 Contact Me
Online marketing, also called digital marketing, is using online channels to market your product or service. Online channels include email, website advertising, social media, and search engines. We specialize with working with mortgage brokers. We're here to connect mortgage seekers with you.
Why Use Cedric Liem?
I'm an SEO Specialist with a career background in the banking industry for over 10 years and had my own furniture company turned online for over 7 years. I attained eBay Powerseller status in the early 2000s, attained 1st page ranking on Google and Yahoo!, and sold to 28 states in the US, and overseas in Germany and Italy, without 1 cent of advertising!
Date: August 30, 2018.
I'd like to introduce Liam Rafferty. Liam is joining me in developing Mortgage Crunch to be the place where mortgage seekers go to to find mortgage brokers.
As an SEO Consultant and Web Designer, he'll be taking on some work on SEO and web development.
Understand being a Salesperson
I know as a mortgage broker, you need leads and clients to maintain or grow your business. I used to be an Investment Advisor myself. I didn't like it. But, I know what it's like having to build a client base from scratch.
Connecting Mortgage Seekers with Mortgage Brokers
I run a mortgage website (Mortgage Crunch) that is dedicated to educating consumers about mortgages. It's already ranked highly for mortgage related search terms in Google Canada, which brings in mortgage seekers to my site and gives you exposure.
Focus on Marketing
You may have learned the hard way that paying a designer to do your website didn't actually help you get any leads, as beautiful as it may have looked. That's because a beautiful website is just that! Looks is important for maintaining a visitor, but, if you have no visitors, then don't focus on looks too much. Just make sure it's clean and user-friendly.
There's more to getting leads than a great looking website. Look at it this way, in the Yellow Pages (I know, who uses that, but, just bear with me), there are xx million listings of people and businesses. When someone gets added, does anyone know? Nope. Does it matter if you have the best looking website? Nope.
This is the same thing with a website. When you create a website on the internet where there are about 140,000 new web pages per day and over 1 billion listings (2014), do you think anyone will know after you create yours?
So, how do you get known? It's no different that old school advertising and marketing, you have to tell people. The "new school" however has some new channels such as ads on websites, emails, social media, and search engines, particularly Google.
The Difficulty with Mortgage Broker SEO
The difficulty with SEO for mortgage brokers is that most of you offer the same services to people. New mortgages, refinancing, self-employed, etc. I know very well that the service offering is the same. So, your website content is also the same as the next mortgage broker. It's just re-written slightly differently.
So, it doesn't help when I did a bit of research and found one particular popular Website and SEO Agency that specializes in Real Estate, Mortgage Brokers, and other real estate related professions; they just copied the same text from broker to broker for several pages on their websites. I checked four broker websites created by this Agency and they had the same text.
If you're a web design agency only, then I don't feel that's a problem depending on the contract you negotiated with the agency. But, if you offer web design and SEO, then you shouldn't be doing something like that.
Because that's just plain bad SEO. Your money is better spent on actual marketing rather than paying for that kind of service.
How Can We Help You (Services)
Note: Prices on this website are in Canadian dollars. To my fellow Americans, this is like a 30% discount for you because of exchange rates!
Website Design and Hosting
We can create a website for you with the following features:
- SSD hard drives - 20x faster than regular hard drives - this makes your website faster
- Responsive website - meaning it will look good on mobile, tablets, and desktop
- SSL certificate - this is good for SEO and improves visitor trust
- Easy to manage your own content using WordPress, the most popular content management system on the internet
- Beautiful Premium WordPress themes
- SEO optimized
- Google Analytics installed
- XML sitemap installed
- Unlimited business class email accounts
- 24/7 email support with response times of less than an hour
- Managed users - you can assign employees with limited access to help manage your account and website
- Daily backups of your website and saved for 7 days - you can download any of your backups for permanent storage
- AND BEST OF ALL from YOUR perspective as a business owner - you can move your website elsewhere easily - it's portable. We don't lock you into some proprietary website that no one else can use. WordPress is the most popular content management system on the internet. There are literally tens, probably hundreds of thousands of developers in WordPress. It's used by Huffington Post, eBay, Washington Post, National Geographic, and other large multinational companies. At the same time, it's used by small companies and entrepreneurs, including myself and this website.
Cost: Setup costs will be $750 for a 4 page website (Home, About, Services, Contact) and then as low as $50 / 4 week period for maintaining the website. We will make changes for you.
What kind of designs can Mortgage Crunch produce? Just check out Themeforest where you can find more than 42,000 themes designed using WordPress. Liam and I can install any of them for you and then customize it.
You don't have time to look through 42,000+ themes?
Maybe you saw a website you like that you want to emulate. No problem. We can simulate that site, just send us their link.
Conversion Focused Landing Page
We offer a conversion focused landing page to get you leads for your business.
When you purchase this, your landing page will remain on Mortgage Crunch as long as Mortgage Crunch exists. No recurring fees!
It includes a full-width, responsive landing page that is conversion focused to get you leads.
Other landing page builders charge you as low as $79 USD per month! And you still have to do it yourself!
This page is customizable through us and can include videos and more images, testimonials, and other content if you wish to supply them.
Email inquiries will go to your company email even though the page is hosted under Mortgage Crunch.
Cost: $300 (one-time fee)
Customers of the Profile Page can purchase a marketing package that includes call-to-action pop-ups, lead generation pop-ups, and advertising in selected areas on Mortgage Crunch.
Cost: $40 per 4 week period. Combine this with any of our Social Media Management Packages listed below and receive a $10 discount off each 4 week period.
Social Media Posting Only
I can post to your social media accounts on a regular basis. I'll find and post relevant articles on your FB, Twitter, or LinkedIn accounts for up to 7 times per week depending on news availability and your social account profile.
1 Social Media Account Management
Cost: $30 / 4 week period
2 Social Media Account Management
Cost: $40 / 4 week period
3 Social Media Account Management
Cost: $50 / 4 week period
1st Page Google Listing Package
Currently, I am ranked on the 1st page of Google Canada for "mississauga mortgage brokers". I'll soon be ranking on the first page for other cities.
About 70% of clicks happen on the first page. So, if you're not on the first page, you're missing out on a huge potential of visitors.
SEO consultants charge hundreds, even thousands of dollars per month to rank on the first page and it's not even guaranteed!
Why would you pay several hundreds of dollars per month for something that will generate a nominal amount of traffic, at least until you reach the first page. Just spend it on FB or LinkedIn advertising, you'll get way more targeted visitors.
At Mortgage Crunch, we can feature you on our first page ranked city at a down-to-earth, reasonable cost.
Cost: $50 per 4 week period.
- We limit only 3 paying customers in one city
- You get a featured listing that stands out from the rest of the mortgage brokers listed (See mississauga mortgage brokers)
- You get call-to-action pop-ups and lead generation pop-ups on sections of your listing
- If you want to combine this with any of our 3 Social Media Management packages listed above, you get a $10 discount off each 4 week period.